THE WHAT? American brands in India are facing boycott calls after Donald Trump imposed a 50% tariff on Indian goods. 

 THE DETAILS Political groups and business leaders are promoting “buy local” campaigns, urging consumers to switch to Indian alternatives in sectors including beauty, personal care, and FMCG. While sales remain unaffected for now, the push reflects rising consumer nationalism in a key growth market. 

 THE WHY? Trade tensions are increasing reputational and market risks for US brands in India’s competitive retail landscape.