Beauty industry trends for 2025 and beyond: what’s transforming the market?
The beauty industry is no stranger to transformation. From the rise of clean beauty to the explosion of TikTok-fueled trends, this space thrives on evolution. But staying relevant in such a dynamic market means more than just keeping up — you need to anticipate what’s next and prepare to meet consumers where they’re headed.
US BRANDS IN INDIA FACE BOYCOTT CALLS AFTER TRUMP’S TARIFF
THE WHAT? American brands in India are facing boycott calls after Donald Trump imposed a 50% tariff on Indian goods. THE DETAILS Political groups and business leaders are promoting “buy local” campaigns, urging consumers to switch to Indian alternatives in sectors including beauty, personal care, and FMCG. While sales remain unaffected for now, the push refl
STREET TALK: SUN CARE – EPISODE SEVEN: SKIN TYPE – COMBINATION & SENSITIVE
Real-life insights from a combination skin user reveal key reapplication pain points — and opportunities for format innovation.In Episode Seven of Street Talk: Sun Care, we hear from Kitty, a consumer with combination and sensitive skin. Her sun care behavior reflects a recurring trend among informed but disengaged users: awareness is high, but adoption is cond